What Is The History Behind The Tag Heuer Brand?
Founded in 1860 by Edouard Heuer, TAG Heuer initially crafted timepieces under “Heuer” before TAG (Techniques d’Avant Garde) acquired it in 1985. Known for precision and durability, it revolutionized timekeeping with inventions like the oscillating pinion. It’s famous for its sports watches and chronographs, including the Carrera and the Monaco.
