Rolex GMT-Master 16700 PEPSI 1997 U serial Full Collector’s Set

1997 Rolex GMT-Master Ref. 16700 “U” Serial – Transitional Variant

*There will be microfiber lint and perhaps some dust specs on the crystal in the macro photos. These are not chips/scratches. The crystal is in excellent condition.

Elevate your collection with this stunning 1997 Rolex GMT-Master reference 16700, a U-serial transitional masterpiece featuring the rare “SWISS-T<25” printed dial even though Rolex used the new material Luminova instead of radioactive tritiumon hour markers and hands. These were "transitional" variant dials that Rolex used around 1997 as they transitioned from tritium to Luminova.

Freshly serviced in November 2025 with full documentation, this excellent-condition timepiece boasts an expertly polished case and Oyster bracelet, showcasing thick, symmetrical lugs, sharp edges, and factory-spec chamfers for a like-new finish. The iconic Pepsi bezel insert has beautifully faded to a uniform pink hue on the red side, contrasting vividly with the vibrant blue— a patina that tells of a carefully worn history.

This example comes as a complete full set includes punched papers, green serial tag, red tag, both booklets, and its original inner and outer boxes. The Oyster bracelet is fitted with 10 full links (two removable) and two half links on the 1570 bracelet, and it comfortably fits wrists up to approximately 7.5 inches; additional links available at buyer’s expense directly from my site.

Call now to reserve this excellent collector’s set. These do not last long!

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