In 1956, the Rolex Day-Date aka President Rolex Watch made a splash as the first watch that could show the date and spell out the full day of the week on its face – a big deal back then. It’s always been made from fancy materials like 18 ct gold or platinum.
Known as the ‘presidents’ watch,’ it’s a favorite among world leaders and big shots, partly because of its distinctive President bracelet. This watch isn’t just about looks; it instantly changes the day and date and lets you pick the language for the day of the week.
Rolex Datejust 31mm Two Tone Midsize 68273 White Dial with BOXES!
Sold by Derby Watch Supply
2020 Modern Style Card White Roman Dial 18k White Gold Day-Date 36 Complete Set
Sold by Watch Authority
Rolex ensures that each Day-Date watch is top-notch, passing strict tests to earn the Superlative Chronometer title. This means it’s super precise, durable, and waterproof and keeps ticking without winding by hand, thanks to its unique self-winding mechanism.
The watch’s design is innovative, too. Its Oyster case keeps it waterproof up to 100 meters, and it’s built to be rugged yet elegant. Thanks to a Cyclops lens, the date is also easy to read.
Inside, the Day-Date features the advanced caliber 3255 movements, known for its accuracy and reliability. It has a high-tech escapement designed to be efficient, resistant to magnets, and less affected by bumps or temperature changes.
The President bracelet, crafted specifically for the day date, blends luxury with durability. Made from gold or platinum, it features a hidden clasp for a sleek appearance and incorporates ceramic components for enhanced longevity. For those seeking a luxury watch that is not only a wise investment but also feels comfortable on the wrist, this is the type of watch to consider.
Here are the top reasons people purchase the Rolex President.
Rolex Day-Date Solid Investment
Purchasing a Rolex Day-Date, also known as the Rolex President, is a wise investment, especially if the buyer can acquire the watch directly from a Rolex Store. The rose gold and platinum models are in high demand and difficult to obtain from a Rolex Authorized Dealer. The secondary market price is significantly higher than the Manufacturer’s Suggested Retail Price (MSRP) from the Authorized Dealer. Additionally, rarer dials, such as green or ice blue on the platinum Rolex President watch, are much harder to obtain than the regular yellow gold with a silver dial.
Rolex President: A Luxury Out of Reach
Not everyone can afford such a watch. Regarding inclusivity, the Rolex Day-Date may not fit the bill perfectly. While buying a watch like the Rolex Submariner for $10,000 or the Rolex Sky-Dweller for $20,000 might be within reach for more people, purchasing a watch with a $40,000 price tag becomes significantly more challenging. The higher price tag makes it much harder for the general public to acquire this timepiece, making it more inclusive for others.
Perfect Business Watch
When it comes to the look of the Rolex Day-Date, it’s superb in all aspects of design and craftsmanship. The precious materials make the watch look fantastic, with so many different variations of the dials. If people want to draw attention to their wrists, this watch is for them. Just wearing this watch to a business meeting or a networking event makes it much easier for others to want to talk to you because this watch is much more impactful than a business card.
Which is better: 36 or 40mm?
It all depends on the buyer’s preferences, but when it comes to resale value on the secondary market and the size of the potential buyer pool when selling the watch, the 40mm is a better option. However, the choice is always on the buyer what they like.
The 36mm and 40mm offer choices from yellow, white, and Everose gold and platinum. All options are available with either a fluted bezel or diamond-set.
The materials have different dials available for sale, ranging from white and pink opal sets with diamonds to diamond-paved.
As of March 2024, the Manufacturer’s Suggested Retail Price (MSRP) for the Day-Date 36 in yellow gold with a fluted bezel and white dial is $35,000. The MSRP for the same model in platinum is $58,900.
The MSRP for the Day-Date 40 with a fluted bezel and green dial in yellow gold in March 2024 is $38,500. The MSRP for the Day-Date 40 with a fluted bezel and olive green dial-in platinum is $63,300.
How to Sell My Rolex President?
When selling any watch, it’s important to understand its associated risks. It’s akin to selling a car without any help or selling to a dealer. Selling the watch without help can yield a higher return for the seller; however, many risks are associated with selling a watch valued at over $40,000.
Here are the things sellers should know:
- Know the Buyer: Real buyers will be straightforward.
- Accept Cash or Wire Only: This minimizes the chance of getting scammed.
- Answer All Questions: Respond promptly and offer to talk over FaceTime.
- Know the Current Market Price: Use Google, watchrecon.com, or eBay for the most accurate asking price.
In conclusion
The Rolex Day-Date, known as the President watch, is only for some. However, those few who manage to get their hands on this luxury timepiece will be satisfied. The 40mm case size is better for those looking to see their investment grow when selling the watch. The more complex the Rolex Day-Date is to acquire, the better its resale value.
